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100 years of history

From 1909 to now

Already prestigious and tremendously famous around the world, Bordeaux has a long and passionating history. Devided into 3 subregions to produce high end wines, our history started specifically among one of those : Libourne area, more commonly called right bank.

Let’s get back to the end of the 19th century. At this time an economical crisis occured in center of France, and more specifically in Correze region. It pushed people from this area to move to a more prosper land, and in our case, Libourne. Libourne which at the time was already making wines with Saint-Emilion, Pomerol and Canon Fronsac but business was very dependant on Bordeaux trading activities.

Libourne Trading Port

Those « Correzians » then initiated merchant business straight in Libourne to complet those who were already existing in Bordeaux. But they were not really competitors. That’s why I used the word « complet ». Indeed while Bordeaux was exporting wines all around Europe at this time, new Libourne’s merchants targeted French market and private customers, mostly in North of France, enhancing human relationship with their customers.

François-Léonce Travers

Henri Travers

Travers' first cellar working since 1909

And here appears TRAVERS name in Bordeaux region with Francois-Léonce Travers in 1909. From Correze, he began as merchant, got married with Mrs de Haut who owned at the time the Château Queyreau de Haut and became winemaker. Then, in 1940 his son, Henri Travers, took over and his Grand son after him : Michel Travers. Most of Travers development occured under Michel leadership. First he got married with Christianne Redon who owned Château Bardineau.

Christianne and Michel Travers

And secondly he inheritated Château Belloy from his aunt, Fargeas, former director of Banque de France (France national bank). Both Christianne and aunt Fargeas brang to Travers family 2 more chateaux. It added to Michel’s extraordinary sense for business as merchant, the ability to widely produce himself wines that are now famous for their quality and tradition in the winemaking process.

In 1991, Christianne and Michel’s daughter, Hélène, took over with her husband Jean-Paul until 2012 when they transfered business leadership to their son Franck. Today the 3 of them lead the company in a world different in so many ways from Francois Léonce’s time, but with always the same goal: bring quality and human feelings to their customers through love of wine.

As one of our customer and friend says : « We are family, not by blood, but by the love of wine » .

Hélène and Jean-Paul Texier-Travers

Franck Texier-Travers